Last Updated on March 8, 2024 by DesignerPeople

If you think sachet packaging is just another form of packaging, you’re wrong. Just like designing a bottle label is not the same as designing a pouch, sachet designing also needs a distinct approach. Sachet packaging design can be tricky since most sachets have limited space. These small and flexible sealed bags require clever use of that space to convey the message clearly. So, with the right design, sachets can solve a bunch of problems for both the product and the customers.

Remember that you opted for sachet packaging because it better fits your needs and helps you stand out from the competition. Hence, it’s crucial to pick a sachet design that fulfils both of these roles effectively. In this blog, we’ll lay out the essentials of sachet design, share some successful sachet design ideas, and provide tips on how to execute them well.

What Type of Products Need Sachet Packaging Design?

Not all types of products are suitable to be packed in sachets. The type of sachet you can use depends on the liquid, powder, and small solids you’re filling it with. Below are the five major types of products that need sachet packet design.

1. Single-Use Products

This category includes condiments like ketchup and mustard, seasoning packets, instant coffee and tea bags. They’re perfect for on-the-go consumption and ensure the products stay fresh with each serving. Additionally, their small size also helps reduce waste.

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2. Sample or Trial Products

Most sample or trial products contain very small quantities. Hence, it’s best to pack them in sachets, as they offer a no-commitment way for customers to try new items before purchasing full-size versions. Skincare creams, hair care treatments and perfume samples are a few examples of such trial products.

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3. Travel-sized Products

While travelling, most people prefer carrying minis of products rather than the big ones. Some of the travel-sized products that people find handy when they come in sachets are shampoo, conditioner, body wash, and hand sanitiser. These sachets are convenient as they help save space in luggage.

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4. Liquid or Powdered Products

Certain liquid or powdered products are best used in sachets. Laundry detergent, dishwashing detergent, hand soap, and face masks fall into this category. These sachets may not be necessarily small but are proportioned for single use or controlled dosage. Sachet packaging also helps prevent waste and spillage.

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5. Pharmaceutical and Healthcare Products

Most pharmaceutical and healthcare products come in sachets, which make them easy to distribute and guarantee accurate doses. Pain relievers, antacids, vitamins, and oral rehydration salts come in sachets that are often divided into individual doses for convenience. Sachet packaging also ensures that the products stay in good condition.

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Tips to Create a Successful Sachet Packaging Design

Below, we’ve outlined the most helpful tips to create great sachet packaging designs that will grab your customers’ attention.

1. Understand Target Audience Preferences

While designing sachet packaging for your products, it’s first important to research the preferences of your target audience. Understand what attracts people to your products and their packaging. Do they like vibrant packaging, or do they prefer minimalist designs? Answering such questions will help you know what your audience wants. Packaging is the first form of marketing that tells a customer a lot about your products and brand. So, use it wisely.

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2. Make your sachet package design appealing

Standing out with a unique packaging design is the key in a crowded supermarket. The first step to standing out is to choose the right colours. If you’re selling skincare products in sachets, make sure the colours you use make someone feel relaxed. Food products can have cheerful colours, as they’ll make people happy just by looking at them. Next, choose fonts that suit your packaging. If your sachets are small, opt for small but legible fonts. Keep it clear, simple, and informative.

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3. Keep Design Cohesive Across the Product Line

If you’re selling multiple items in a product line, their packaging designs should be cohesive. Your face masks might be packaged in sachets, while your lotions might come in bottles. But make sure they share common design elements, such as patterns, symbols, and your logo. They don’t need to have exactly identical designs, but they should look like they’re part of the same line. This consistency helps customers spot your products easily and also adds to your brand’s identity.

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4. Keep things simple

Sachet packaging design can be challenging as it only offers a small amount of area for all your branding elements. Buyers usually decide on a product within seconds, so you must grab their attention quickly. The sachet design should be simple so that it’s easy to see what the product is for. For example, you can have a picture of a smiling baby on a sachet of baby wipes. Your packaging design should be clear and straightforward so that customers understand.

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5. Incorporate vital information

Besides keeping your product secure and making it look attractive, packaging also conveys important product details. The front of your sachet packaging gets a customer’s attention, and the back tells them what they need to know. Include ingredients, safety tips, contact details, and other important information in your sachet. Use simple fonts that are easy to read. Vital information also includes your product’s features and unique selling points, so don’t forget to add them to the sachet as well.

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6. Utilise High-Quality Material & Printing Techniques

Sachet packaging comes in different materials like paper, plastic, cellulose fibres and aluminium foil. For certain products, these materials are combined to keep them safe and fresh. When designing sachets, consider what material you opt for and create the design accordingly. Also, consider factors such as durability, sustainability and tactile experience when picking materials for your sachet packaging. The right packaging shows off your brand’s values. For example, using brown paper sachets can represent your brand as eco-conscious. Additionally, choose printing methods that deliver clear, vivid images and make your packaging look high-quality.

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Top Benefits of Sachet Design in the Food Packaging Industry

Here are the biggest benefits of using sachets for your products if you’re a food brand.

1. Cost Effective

Sachets are cheaper for packaging food than big containers, boxes or cans. They’re made using cheaper materials, which makes them more affordable. Sachets also take up less space, saving money on storage and shipping costs.

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2. An ideal size for portions

Sachets allow you to offer just the right amount of food for a single serving. Sachets are great for customers who want to try your product without buying a full-size version. Customers can easily try a new flavour or product before going for the regular portion.

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3. Easy and inexpensive to distribute

Sachets are light and compact, which means they cost less to transport. This makes distributing your food products easier and more cost-effective. Sachets also serve as an eco-friendly packaging option since lighter packages mean less fuel for shipping and less material waste.

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Conclusion

While designing your sachet packaging, it’s essential to strike a balance between a good-looking design and including all the important details. Your design should also align with your brand’s visual style. Lastly, durability matters a lot, so the material and seal of your sachet packaging must be of high quality.

Our team at DesignerPeople is equipped to make your products stand out. Whether it’s custom sachet sizes, various fill options, or just making the sachets look great, we’re on hand to help you find the perfect solution for your product. So, get in touch with us today!

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Author: Megha Malik

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As a passionate entrepreneur and creative brand consultant with experience of 14 years in digital, branding and packaging industry, it is my honest effort to put my experiences and knowledge of industry towards readers. A chartered accountant by degree but a marketing personality in blood has motivated her to take in designing industry as a career. With her fun-loving personality and sharp branding skills, she is a great motivational speaker on her YouTube channel, an active member in various business channels offline as well as online. Do connect me personally via my LinkedIn and I love to share my expertise with you.