You think your social media best practices are cutting-edge? Think again. Maybe what you are doing is already outdated. In 2024, social media is all about adapting and innovating. At once, it is about following trends, and at another, it is about setting new trends.

Do you think you know social media? Think again. Maybe what you know is already gone by the time you read this. In 2024, social media is all about breaking the rules and setting new standards. At once, it is about following trends, and at another, it is about setting new trends.

So where should you start, and what should you do? Social media is an ever-evolving world, and so should your brand’s social media marketing strategy. To support you in making a strong strategy, here’s a blog about the refined and evolved social media best practices. In this, we will not just talk about keeping up but leading the change. 

Take it as a quo to throw the old playbook out the window and adapt to the refined practices to grow your brand faster on social media. To prepare you to shake up the social media universe in 2024, here are 19 social media practices to follow to see success along the way.

19 Social Media Best Practices You Need to Know [2024 Edition]

Based on the different stages of a brand’s social media campaigns, here are 19 best practices for social media for planning, content, engagement, execution, innovation, customer services, and much more to keep you on check from start to end.

Best Social Media Practices for Strategic Planning and Analysis

If you begin wrong, there is no hope for correction afterward. Keeping this in mind, here are some best social media practices so you can start strategic planning and analysis on the right foot.

1. Define Goals Linked to Business Objectives

To ensure your efforts contribute to the bigger picture and have clarity and purpose, set social media goals that align with the brand’s business objectives to derive action that matters. 

For relevance, you should set these social media goals quarterly or bi-annually at the beginning of strategy-making and planning. With clear goals aligning with business objectives, allocating resources, providing direction, and creating measurable targets becomes possible.

To set achievable goals for your social media, you should:

  • Start with identifying business objectives. (Revenue, expansion, awareness, etc.)
  • Translate these objectives to social media goals. (Increase sales = boost in conversions)
  • Your goals should be S.M.A.R.T (Specific, Measurable, Achievable, Relevant, and Time-Bound)
    guide your strategy
  • Based on goals, set social media metrics and KPIs. (CTR, reach, engagement, etc.)
  • Now, you can develop a step-by-step plan to achieve these goals. (Assign tasks, set deadlines, allocate resources)
Key ranking signals for tiktok algorithm

Identifying business objectives and setting social media goals is a process that occurs with key stakeholders during strategy meetings in different quarters. 

2. Conduct Regular Competitor Analysis

After setting your goals and objectives for social media, it’s time to analyze your competitors. This keeps you aware of what your competitors are doing and helps you stay ahead of industry trends and improve for better results.

Start by picking a few top competitors from your industry and identifying their strengths and weaknesses. This will help you understand the market and what works and what does not. Even though this process of analyzing your competitor takes place during the initial stage of social media planning, brands often conduct competitor analysis and set their goals to outperform the competitors.

When you know everything about your competitors, you can uncover opportunities for differentiation and stay competitive and innovative by knowing what is trending in your industry.

A simple social media competitor analysis includes the following:

  • Identifying a few direct and indirect competitors on social media.
  • Analyze their social media content and most successful posts and campaigns.
  • Prepare a checklist and measure your brand’s and competitors’ data on different networks.
    Complete Competitive Analysis
  • Based on their engagement and strategy, evaluate gaps and opportunities.

Your brand’s social media team can perform this competitor analysis internally, or you can ask a marketing agency to do it for you. 

Competitor analysis is necessary for every growing brand and, even more important, for years-old established enterprises. Even companies like Coca-Cola analyze their competitors regularly (Pepsi and Dr Pepper) to stay ahead and continue as market leaders.

3. Adapt to Algorithm Changes

Predicting your competitor’s next move is not enough; it’s crucial to adapt to any possible social media algorithm changes. If you want your brand to grow on social channels, it’s essential to adapt to these algorithm changes.

Every platform has its own mechanism that determines the visibility and reach of your content. This mechanism impacts how content is prioritized and displayed to users. Social media platforms frequently update their algorithms without any notice. So, to prevent a drop in reach and interaction, you must take action and change your strategy.

How to keep up with social media algorithm changes?

  • Read more and stay informed via social media marketing blogs, forums, newsletters, etc.
  • Monitor the performance of your social channels to identify any change in engagement metrics that may indicate algorithm changes.
  • Adjust your social media strategy as per the algorithm changes along with keeping content standards high.
  • To actually understand what algorithm favors, test with experimentation.

This is a quick representation of how social media algorithms of different social channels have changed in 2023 and 2024:

latest social media algorithm chnges

Understanding, decoding, and integrating algorithms should be a daily routine in social media management. To effectively monitor, analyze, and implement these changes in your strategy, you can utilize social media management tools like SocialPilot.

Learn More About How Algorithm Works on Different Social Media Platforms:

4. Implement Analytics Tool

When it comes to planning and strategizing, your brand needs a social media analytics tool that provides insights into your performance and helps in strategic decisions. They let you track, measure, and analyze your brand’s social media performance with data on engagement and content effectiveness.

If you want to have regular insights on what’s working and what’s not to refine your strategy, optimize content, and achieve better results, using a Social Media Analytics Tool like SocialPilot from the beginning of the strategy to monitor the performance will help you stay informed about every minor change. 

SocialPilot is a dedicated suite of features with analytics and reporting to enhance data-driven decision-making. With SocialPilot, you get:

  • Downloadable Whitelabel Reports
  • In-depth Page Analytics
  • Priority Report Scheduling
  • Reporting Sharing with Clients
  • Individual Posts Analytics
  • Custom Reports
  • Platform Centric KPIs/Metrics
Facebook Analytics

Take a 14-day Free Trial!

Social Media Best Practices for Content Creation and Optimization

Armed with perfect planning and analytics? Now, you can shift your focus to other social media best practices for creating high-quality, relevant creation and optimization. Let’s start with the most trending one: AI.

5. Leverage AI for Content Creation 

Using AI for content creation means employing Artificial Intelligence Tools to generate, optimize, and personalize social media content. You can use these tools for generating content ideas, writing captions, and finding relevant hashtags, including the right emojis, etc., specific to your social channel.

Brands use AI for post ideas to reduce time efforts and prepare engaging content. When you start creating social media content, you can integrate an AI tool to streamline creativity.

There are several AI tools in the market, you can choose yours based on your needs. If you are looking for a tool just to generate ideas and content, you can use ChatGPT,, etc. But if you are in need of a holistic tool that can streamline 

social media efforts, have AI Assistant, which provides analytics and reporting and also automates your social media, then you can integrate tools like SocialPilot, a 360-degree social media management tool. 

Experience the power of AI with the SocialPilot’s Free Caption Generator.

Free AI Instagram Caption Generator

Generate scroll-halting Instagram captions with our AI-powered Instagram Caption Generator.


Here is the Generated Result

AI Prompts

Create More for Free!

Get 500 Credits to Generate AI Content!

Since you’re an AI fanatic, we are offering you 500 Free Credits to generate awesome content
the AI Assistant of SocialPilot.