As Colleen wrote earlier this month, 2024 marks Communiqué PR 20th year in business. While we commemorate this anniversary, we also want to reflect on the incredible individuals we have worked with over the years. The team has been instrumental in creating a vibrant culture at Communiqué PR, which has been so important to our success.

When Colleen and I began the business in 2004, it was just the two of us working in our home offices. Today, our dynamic team has grown to encompass over 20 dedicated members, including a blend of full-time employees, skilled freelancers, and dedicated contractors.

Throughout the years, we’ve also had the privilege of collaborating with numerous individuals, many of whom have gone on to do amazing things at Amazon, Edelman, Grammarly, Microsoft, Seattle Children’s, Smartsheet, Splunk, Starbucks, Sumo Logic, WE Communications and the University of Washington.

These colleagues have enriched our journey and broadened our expertise. They’ve worked tirelessly to drive the right results for our clients, mentored one another, helped Colleen and me grow as leaders, and have been instrumental in the success of Communiqué.

Thanks to their unwavering support, our business not only weathered the financial crisis of 2008-2009 and the COVID pandemic but also thrived. By collaborating effectively as a team to navigate the challenges presented by each crisis, we continued to deliver exceptional value to our clients, contributing to our collective success.

Our team are also the ones that have helped us build and shape our culture – one characterized by a commitment to excellence, teamwork, openness and transparency, continual growth and empathy.

From spirited brainstorming sessions to staffing press tours and client events, our team’s dedication has been a driving force behind our accomplishments. Let me share a few other examples of the contributions that have had a lasting impact on our culture.

  • Leading by example. My colleagues consistently demonstrate the behavior, attitudes and ethical standards that they expect from one another. This is evident in many of their daily activities. As one example, many of my coworkers prioritize work-life balance and encourage their colleagues to take time off. To ensure this doesn’t impact client service, we have multiple people on account teams who can cover for them – another practice suggested by the team.
  • Mentoring and support. Our team is also excellent at helping one another develop new skillsets. They hold weekly or biweekly one-on-one meetings with direct reports to help them assess their skills, set short- and long-term goals, provide coaching and to help identify best practices for specific assignments. As such, they’ve helped the firm develop a strong track record of career advancement and promotions. Some of our most senior employees began with us as interns or in entry-level positions.
  • Innovation and initiative. If people see something they feel can be improved, they speak up and make suggestions. This empowerment means fostering a culture of continuous improvement and nurturing a sense of ownership among team members. Ideas have included small suggestions like setting up email aliases for account teams to make it easier for clients to connect, to more significant suggestions like investing in training programs, to adopting an enterprise version of ChatGPT.
  • Open communication. Our commitment to open and transparent communication is a cornerstone of our company’s culture. This practice is fundamental to fostering trust and alignment within our team and our clients. Every morning, we have a brief meeting where folks provide an update on their projects and communicate how they’re doing. This allows us to connect and check in with one another, share information and troubleshoot issues as they arise.

We also set clear revenue goals at the beginning of each year and diligently share our progress in monthly meetings. Additionally, to further align our team’s efforts with our financial objectives, we’ve instituted an annual bonus program directly linked to achieving these revenue targets. This approach ensures everyone is informed, motivated, and working cohesively towards our common goals.

These are just a few examples of how our team has shaped the culture and ongoing success of our firm. We wouldn’t have a growing business without the dedication of our amazing colleagues.

I can’t wait for the next twenty years to see what the future holds for Communiqué PR. As we look ahead, we remain committed to nurturing the relationships that have been the foundation of our success while also forging new partnerships and exploring innovative strategies to continue our growth.

Our journey has been marked by resilience, adaptability, and a pursuit of excellence, values that will continue to guide us in the future.

In closing, this milestone is a celebration of what we’ve achieved and a commitment to our future. We are profoundly grateful to our team, clients, and partners who have shared this journey. Your trust, support, and collaboration have been integral to our story.

Here’s to continuing to create impactful work together, setting new benchmarks for success, and making the next 20 years even more remarkable than the last.

The post 20 Years of Teamwork: Celebrating the Heart of Communiqué PR first appeared on Communiqué PR.