What happens when you go broad? I decided to run a test, and the results are super interesting!
The Setup
I created a manual sales campaign optimized for conversions.
I switched to original audiences and targeted the US, UK, Canada, and Australia. Otherwise, I didn’t use any targeting inputs beyond exclusions.
I was going broad…
Results
After spending about $273, I broke down my results by audience segments, and here’s what I saw.
- Engaged Audience: $59.18
- Existing Customers: $9.61
- New Audience: $204.95
So when I went broad, just over 25 percent of my budget was spent on remarketing.
The Experiment
This is part of a bigger experiment where I’ve tested distribution using four strategies:
- Advantage+ Audience without suggestions
- Advantage+ Audience with suggestions
- Original audiences using Custom Audiences with Advantage Custom Audience turned on
- Original audiences going broad
It’s been fascinating to see how Meta delivers my ads. Reminder: This is possible using sales campaigns with audience segments. Assuming you have the update, of course.
The post 25 Percent of My Budget Was Spent on Remarketing While Going Broad appeared first on Jon Loomer Digital.
