We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time.

But we know we’re not the only ones. Are you a social media marketing O.G.? We compiled this list to help you decide.

You know you’ve been doing social media marketing a really long time when:

1. You can remember when social media really was a cocktail party;

2. You remember when you could reach your fans with a text only post;

3. You may still be the mayor of your local taco place;

4. You thought Google Wave was “the answer,” but knew that Google Plus circles were definitely not;

5. You once programmed Facebook Tabs for six straight months;

6. You did influencer outreach by mailing out clever gift boxes;

7. You still remember your favorite filters (Nashville was a beaut, y’all);

8. You find yourself thinking in 140 characters;

9. Facebook Business Manager may be causing your blood pressure issues;

10. You now feel numb when people mention they want a social voice like Wendy’s;

11. You debated whether FeedDemon or Google Reader was the best for RSS feeds;

12. You had to manually add likes, comments and shares to an Excel sheet;

13. You have fond memories of social media meet-ups;

14. Your blog was an important part of your personal brand;

15. You remember when Facebook told us, with a straight face, that ads were just “Stories“;

16. The phrase “16% organic reach” makes you nostalgic;

17. You stopped caring about your own personal social media a long time ago;

18. You grew up with Twitter and watched it pass on;

19. You can immediately spot a bot post, comment, or message within the first line of copy;

20. You hear an amazing idea but instantly know it won’t work because of budget constraints;

21. You still miss the chronological news feed;

22. You probably can’t explain the technical intricacies of how an algorithm works, but you hate them nonetheless;

23. You remember when podcasts were a thing, then they weren’t a thing, and then they were a thing again;

24. You remember when social media was all about authenticity, then became about a perfectly curated feed, then came back around to authenticity again;

25. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership;

26. You remember the days even non-regulated brands had legal approve every social post;

27. You remember organic-only days when paid media wasn’t an option, and then when it became a necessity;

28. You know all the memes, songs, and phrases that you can’t legally use in your brand’s social media;

29. You remember having to explain what social media was;

30. When someone says “Vine,” you think of a 6-second video before you think of a nice bottle of red;

31. You are waiting, and quite ready, for a flash mob to break out at a moment’s notice; and

32. You had forgotten about the Harlem Shake until we just brought it up. Now you can’t stop the flashbacks.


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