Last Updated on March 1, 2024 by DesignerPeople

Imagine scrolling through an online store with realistic and lifelike product images on one side and one with static product images on the other side. Indeed, the one with realistic product images will steal your attention and foster curiosity bout the product from a consumer perspective.

We are no longer limited to static images anymore as we discover the realms where imagination meets technology in the most spectacular way!

Did you know that the global 3D product rendering market will reach USD 34.57 Billion by 2032? North America accounts for 36% of the total worldwide market value in 3D rendering. Countries like Australia, United States, Japan, India, Europe and more dominate the 3D rendering market in this era. This definitely validates the demand of 3D product rendering on a worldwide level.

3D product rendering is one such groundbreaking technology that can bring life to your spectacular products and enhance your product sales significantly. These stunning visuals create real-life experiences for customers, which brings an increased sense of trust and reliance on your products over other businesses. Thus, let’s dig deeper into the world of 3D product rendering and craft lifelike experiences for your customers that are beyond imagination!

What Is 3D Product Rendering?

3D product rendering is all about creating immersive 3D image experiences for businesses. As designers, we create a 3D model of your products through the latest technologies and techniques that will develop a realistic and highly detailed image of your products and ads.

Hence, if you are looking for a new look for your existing ads and product images, 3D product renderings are definitely your best choice. Why? This is because 3D product renderings will greatly enhance your overall marketing and advertising strategies, giving you the much-needed competitive advantage to surpass your competitors.

Applications of 3D Product Renderings Across Major Industries

While 3D product renderings are ruling almost every industry now, there are a few major industries that are heavily leveraging the power of 3D product renderings and enhancing their sales.

1. E-commerce

3D product renderings have indeed revolutionised the entire shopping experience for consumers. Starting from viewing products from various angles and giving them lifelike representations that mirror an in-store experience. E-commerce platforms can showcase their products in the best light to boost customer confidence and tailor products according to customer preferences.

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2. Product Design and Development

3D product renderings are crucial for designers and engineers to create photorealistic representations of prototypes. It helps in analysing the design aesthetics, functionality, and other aspects that are essential for the growth and success of a business. Such real-world visuals can really help speed up the development cycle, communicate design concepts and foster collaboration among potential investors and team members.

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3. Marketing and Advertising

With a creative mindset and the right skills, you can transform your marketing and advertising campaigns through 3D rendering. This is one of the best ways to evoke the right set of emotions, share compelling stories and differentiate from the crowded markets. This is even more beneficial for your social media posts and video advertisements, which create a strong visual impact on the minds of the consumers. This will directly maximise your engagement and conversion rates in no time!

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Types of 3D Product Rendering Used in Product Marketing

Numerous kinds of 3D product rendering services are available to boost your product marketing this year. Let’s take a quick look at each of them to ensure your understanding.

1. Photorealistic or Offline Pre-rendering

Here, we create close to lifelike renders. Photorealistic rendering has a complex geometry and high-resolution textures for better visualisation. The process is intensive and excellent for advertising films of your new launch of the product line as it is done frame by frame, bringing a supreme experience as a first reveal!

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2. Reflections And Shading Rendering

Reflection and shading are primarily important for describing surface appearances during the rendering services. These are used for both real-time and non-real-time rendering. These focus majorly on replicating realistic reflections, highlights and shadows. Hence, through this rendering technique, you can add depth and dimension to your product visuals, making them more visually appealing to the viewers.

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3. Interactive 360° View

360° view rendering helps customers find a great view from different angles. This gives them a better understanding of the details and textures of the product. This can bring an offline store experience, resulting in boosting confidence and reducing customers’ purchasing hesitation.

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4. Still Rendering

Here, a 3D model is built, which looks like a photo in both print and digital. This is perfect for marketing materials, websites, social media posts, etc. It highlights the product details, unique features and other aspects that drive the attention and engagement of potential customers.

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5. Wireframe Rendering

In wireframe rendering, we create simplified representations of your products or ads using lines and vertices. These are ideal for visualising product structures and designs during the development or prototyping process. This can really help refine your product concepts and improve them during the development phase.

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6. Illustrative Rendering

Here, the rendering is not realistic. Instead, it uses abstracts to create depictions of your products. This employs artistic techniques to create intricate visuals of products that convey different moods, emotions and brand identities. This can greatly help your marketing materials stand out and resonate with target audiences.

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7. Transparent Rendering

Transparent rendering allows customers to visualise the internal structures and mechanisms. These are built to see through the components or materials. This can be extremely useful for products that have complex designs or hidden features. This will boost transparency and trust between your brand and the potential buyers.

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8. Augmented Reality (AR) Rendering

AR rendering integrates your regular virtual products into real-world environments. This allows users to interact with the products in real-time as customers are able to visualise the products in their own space before finalising the purchase.

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9. Virtual Reality (VR) Rendering

VR rendering creates immersive virtual environments wherein users can interact with the products in 3D space. Here, customers can use VR headsets to feel a physical presence with the products or campaigns. Such an innovative idea will greatly boost the engagement of your brand and attract new customers.

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10. Product Animation

Product animation can bring life to your products through dynamic motion and storytelling. Here, you can express the functionality, assembly process, product usage, and other aspects of your product in action. 3D product animation is great for capturing the attention and leaving a lasting impression on the customers.

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Steps to Create 3D Renders That Bring Your Product to Life

Creating spectacular 3D renders is an amalgamation of the proper steps, expertise, software and strategies. Here is a quick breakdown of all the steps required to create 3D renders that bring your product to life.

1. Develop a 3D Model

The process starts with creating a 3D model using the right kind of software. This acts as the foundation for your next 3D product rendering steps. Hence, it is essential to be as accurate as possible when creating a 3D model of your product to produce better results. This will also save a lot of time and effort in the subsequent phases to achieve the desired results.

2. Texturing

In this step, you add materials and surface properties that give the right kind of visual characteristics to your 3D model. It is mainly dedicated to adjusting the highlights of your 3D model. Here, you can explore different kinds of colours, patterns, and other design elements for your model’s surface and make it more realistic.

3. Work on Lights and Shadows

Ultimately, the right kind of lighting will produce the most realistic images that accentuate your product benefits and highlights. Adjust between different ranges of lights and shadows; once you master that golden ratio, you can easily create a real-world version of your 3D model and present it in an attractive way!

4. Camera Setup

The camera setup plays a significant role in the final image that will be delivered after the entire process. You need to adjust the settings such as field of view, aspect ratio, focal length, exposure and more. This dramatically impacts the resolution of your product image. This will help make your 3D model more meaningful and attractive to consumers.

5. Adding the colour shades

This plays a pivotal role in enhancing the overall realism of your 3D model. Start by understanding and analysing colour theory and selecting the appropriate colours for your 3D model. Next, match it with real-world samples or digital colour libraries to ensure accuracy. Pay attention to every subtle variation in hue and tone to mimic the natural colour condition of the product.

6. Incorporate a linear workflow

For the best results, use a 32-bit linear workflow for your 3D product renders. The other options can make your image look a lot darker, but it will require additional time and effort to adjust the lighting and colours. Instead, a 32-bit linear workflow will help you use real-world settings to light up the model. This will make the product render look even more realistic and accurate to the sample.

7. Render the Project Properly

Once you are done with the process mentioned above, it’s time to render it. Analyse how it works with your software and ideas. While this can be lengthy, you can’t afford to miss it, considering the need to bring precise visualisation to your 3D models. This will help you find any possible gaps or scope for improvement that will enhance the display of your 3D model.

8. Feedback and Refinement

Once you have finalised the render, it’s time to share it with your team members and client. Ask for their feedback and incorporate any input or changes wherever necessary. In this step, a strategic refinement can give your 3D product render the much-needed boost and ultimately become picture-perfect!

How is 3D product rendering Revolutionising shopping experiences?

3D product rendering has revolutionised shopping experiences in myriad ways. It allows consumers to enjoy immersive visualisations of products and examine items from various angles and perspectives. Here, the virtual try-before-you-buy feature can greatly bridge the gap between customers’ online and in-store shopping experiences. Similarly, it helps personalise the ads and product images to a great extent while selecting the colours, materials and design elements.

Such accurate and detailed representation of the products has reduced the return rates of businesses that have successfully nailed the process. This marks a win-win for both retailers and consumers. Lastly, such a dynamic marketing and advertising facility is excellent for captivating audiences across various channels while driving engagement and brand loyalty for the business.

Conclusion

3D product rendering will be exceptionally useful in reshaping consumer shopping experiences and business sales in the coming years. It can greatly impact how customers interact with your products. Ultimately, this will boost your product sales and revenue in the long run. Feel free to share your views on how 3d product visuals have impacted your product purchase decisions and how businesses can leverage this technology in the long run.

However, creating the best 3D product rendering is never easy. This is why our 3D product rendering services can help you showcase your products in the most authentic version to the audiences. With a blend of the right strategies, techniques and expertise, we have helped numerous companies captivate their target audiences and stay ahead in today’s digital marketplace. Thus, connect with our experts today, and let’s take the first step toward transforming your products this year.

Better brands start with meaningful conversations






Author: Anush Malik

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Being a strategist’s head and a long term visionary personality aims to achieve excellence in branding, packaging and digital marketing field. My 15 years of design experience and masters degree ais my strength which keeps me motivated and keep me going positively. I have participated in extensive branding design conquests in India, USA, Australia and New Zealand with winning zeal. My objective is to encourage start-ups and hence involves actively in the articles which will act as a productive intake of knowledge for them. Do connect me personally via my LinkedIn and I love to share my expertise with you.