I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check.

1. Did you actually turn it on? It sounds silly, but we make mistakes.

Advantage+ Creative

2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.” Is the “Enable Automatic Adjustments” slider turned on?

Advantage+ Creative

This can include adjustments to creative and format.

Advantage+ Creative

3. Go to your Ad Account Settings. There’s a section there for Advantage+ Creative and a checkbox for “Test New Optimizations.” When on, Meta may test creative enhancements to fewer than 5% of your ad impressions, but it will apply across your entire ad account.

Advantage+ Creative

4. Go to your Automated Rules. Do you have a rule set up for “Enable Advantage+ Creative?”

Advantage+ Creative

If you do, Meta will automatically turn on standard enhancements and music if it will improve performance.

Advantage+ Creative

Should you turn these on? The jury’s still out. A majority of advertisers don’t like them, especially music and image templates. But, in theory, they should only be used to help you.

What do you think?

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