I’ve just hired a new marketing company and they have created some Google ads for us. I was surprised to see that not all the headlines and descriptions are completed. As such google is saying our Ad Strength is Poor.
He has told me that he only wants a few headlines to test which ones work best.
Does this make any sense? Should all headlines be used when creating and Ad and should Ad Strength be at least ‘Good’ instead of ‘Poor’?
Thanks for your help.