I’m helping a B2B services provider set up a discovery campaign and I haven’t yet ventured into it, but my question is…what’s a strategy for approaching the imagery for businesses where imagery is just not part of the message?

This is a consultant without (good) photography of themselves, but also that wouldn’t even make sense for what they’re offering. I could design on-brand text graphics or something in Canva to support the ads, but I can’t find anything about whether those would get rejected. Do they have to be photographs?


TIA! 🙏🏼

submitted by /u/Amazing_Radish683
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