Hi! I have been in the PPC space for roughly 5 years now. I am looking for some really advanced strategies, ideas, reports, etc., that I can start to implement across some of my accounts from just the regular day-to-day (i.e. device adjustments, SQRs, etc). I need more ideas along the lines of advanced things such as seasonality adjustments, portfolio bidding, etc., Things that a normal day-to-day person in digital wouldn’t think of.
Any help and ideas would be greatly appreciated!!