AI is encroaching steadily into the world of advertising, and with the recent launch of ChatGPT’s new Sora text-to-video tool, it’s only going to get more prevalent. Luxury accessories brand Coach and agency Marcel are having fun with it in a new campaign that fuses reality and technology by casting singer Lil Nas X alongside …

The post AI is disrupting ads: here’s what Coach and Lil Nas X are doing with it first appeared on More About Advertising.