B2B Sales Teams Number One Complaint

“I spend all day making cold calls, and I’m getting very little to show for my efforts. Getting the first appointment is harder than ever. If I could just get my foot in the door…”

It’s a common complaint from B2B sales reps nowadays. Traditional prospecting approaches like cold calling have become less and less effective over the years. Decision makers simply don’t answer unsolicited sales calls like they used to.

What can you do about it?