In reading Hook Point: How to Stand Out In A
3-Second World
, one feels it is a daunting task to be able to make an
impression in a crowded, noisy world where the marketplace of ideas, hums along
through social media, speaking events, news media, advertisements, newsletters,
and so many other content-distribution means. But, the book by Brendan Kane
does provide a way for us to think about how to craft a message that sticks
out. Still, if many people read and adopt his book’s teachings, we will again have
the burden of finding a way to be heard.

Is there such a thing as a perfect message? Even
with such a message in hand, will you get heard?

Let’s start with the substance and style of your
message. Some of the tips offered in the book for having a message that sticks
out include these:

1.      Know what the ultimate outcome of your book is,
meaning what does your book promise to do for the reader? Do you identify pain
avoided or pleasure gained as a result?

2.      Take a community-held belief or phrase – as they
relate to your book – and flip them on their heads.

3.      Associate your brand or message with timely,
interesting topics that meet your readers’ needs.

4.      Figure out the latest cultural trends that
relate to your book and try to make bold predictions.

5.      Find ways to package your information that makes
it more accessible. Share it in bite-size chunks.

6.      Make sure your message has logic, provides
value, gives off charm, has a sense of humor, and indicates feelings of

7.      Speak to a higher purpose – why do we exist?
What do we value? What do you want to hear? Talk about the goals of others and
how to achieve them.

8.      Connect with others through emotion, shock,
utility, or deep meaning.

9.      Raise curiosity or make a bold statement. 

10.  Address the fears, desires, or needs of others. 

You need a hook – something that quickly makes
someone feel drawn to you. If you can’t hook ‘em in, they won’t listen beyond a
few seconds, won’t read your book, and won’t want to engage you. Find something
to highlight, shout about, and rally around.


Book Marketing Help?

Brian Feinblum, the founder of this
award-winning blog, can be reached at 
[email protected]  He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!



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Authors Need An Emergency Landing 

Extreme Book Celebration 

You Need A Writer Crisis Hotline? 

Workshops For Writers 

The 27-Point Author Brand Checklist


Book Publishing Trends To Watch Closely


Online Tips & Resources To Market Your Book


What Does Book Marketing Mean To Authors?


Book Publishing Have A Man Problem?


Interview With Author & Business Book
Strategist Cathy Fyock


You Are A Writer!


About Brian Feinblum

Brian Feinblum should
be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023.
Born and raised in Brooklyn, he now resides in Westchester with his wife, two
kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His
writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4
million pageviews. With 4,600+ posts over the past dozen years, it was named
one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News

(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel
and Miami Herald. For more information, please consult: