Gambling companies accused of using big tobacco’s tactics in push for weaker regulations

Multinational group of public health experts urges governments to approach betting companies in same way they deal with tobacco industry Follow our Australia news live blog for latest updates Get our morning and afternoon news emails, free app or daily news podcast A dozen public health experts have accused gambling companies of replicating the tactics […]

Understanding Merch by Amazon: A Complete Guide

Are you ready to dive into the exciting world of Merch by Amazon? Selling merchandise on one of the world’s largest online marketplaces has never been easier. Whether you’re an aspiring entrepreneur or a creative looking to share your designs, Merch by Amazon offers a fantastic opportunity. Merch by Amazon is a godsend for budding […]

Why Are My TikTok Ads Not Spending? 8 Reasons and Solutions

“Why are my TikTok ads not spending?” This is a question on the minds of several advertisers. It can be frustrating to create an engaging TikTok ad campaign only to see it not deliver the results you expected. If you are facing this issue, you need to understand its causes to optimize your campaigns and […]

What Is a Good CTR for TikTok Ads?

What is a good CTR for TikTok ads?  With its massive user base and engaging content, it’s no wonder that businesses are flocking to TikTok to run their ad campaigns. But how successful are TikTok ads? The crucial metric to consider is the click-through rate (CTR). This article will discuss what CTR means for your […]

Best Colors for Branding and Marketing: Are You Using the Right Colors?

Color is one of the most powerful tools in the marketing world. But what are the best colors for branding and marketing? And how do you get your brand colors right?  Great questions! You’ll find answers and more on this page. The colors you choose for your brand convey emotions and communicate your personality. They […]

Show Gen X some love: Wavemaker reveals brand bias against wealthiest consumers

Social media isn’t the preserve of the young, despite what marketers think. A new Wavemaker study has done Generation X (45-60 year olds) the courtesy of showing an interest in their media habits and – surprise – discovered that brands are missing a big opportunity to connect with an affluent and switched on generation. Every […]

A Journey Through Innovation and the Power of AI in Food Tech With the CMO of Notco

In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing….

Navy Federal Credit Union Uses AR to Combat Hunger in the Military Community

September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and…