Sensor Tower: The Mobile App Intelligence You Need For App Store Optimization (ASO)

Access to accurate app metrics is crucial for app store optimization (ASO). Sensor Tower’s App Intelligence is a game-changer in this regard. This article provides an overview of Sensor Tower’s App Intelligence and how it empowers businesses in the mobile app industry. With Sensor Tower’s App Intelligence, users gain access to thousands of app metrics […]

TUNE Partner Spotlight: Sheridan Marketing & Consulting

Sheridan Marketing & Consulting is a boutique partner agency helping brands grow through active affiliate management and facilitating relationships with an eclectic group of top-notch publishers. Read along as owner and founder Devin Sheridan shares the details about his new company. Q: Can you give us a high-level overview of Sheridan Marketing & Consulting?   A: […]

Top 5 Distribution Channels to Promote Your Mobile App

When promoting a mobile app, employing diverse platforms across many channels is crucial. This strategy amplifies your app’s awareness, boosts downloads, enhances customer retention, and fosters user sharing. However, determining the most effective app distribution channels for your mobile app promotion can be formidable. With many options ranging from traditional TV to digital platforms, navigating […]

User Acquisition Cost for Mobile Games: Metrics, Strategies, Tools, and Best Practices

Millions of apps compete for players’ attention in the mobile gaming ecosystem. Keeping an eye on your User Acquisition Cost (UAC) is vital to the success of your mobile game in such a competitive environment. This comprehensive guide will teach you everything about UAC for mobile games, including its definition, strategies, tools, importance, and metrics. […]

The History of Text Messaging (Updated for 2023)

In today’s world, texting is a ubiquitous form of communication, but it had humble beginnings. Let’s journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting. 1992: The First Text Message On December 3, 1992, in the U.K., the first-ever text message was sent. Engineer […]

The Science of Persuasion: Six Principles That Influence Decision-Making

For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they’ve unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to […]

Introducing the TUNE Network

 You may have heard some talk recently that TUNE’s been working on an exciting new initiative. Today, I’m thrilled to officially announce the launch of the TUNE Network! What Is the TUNE Network? The TUNE Network is a new marketplace where brands can access top affiliate partners found only in networks, without leaving the TUNE […]

New to mobile UA – Free Trial Start Rate Benchmark?

Hey All! The company I work for launched our first mobile app recently. I’m trying to get a better sense of free trial start rates but I can’t find many resources online about the topic. There are a lot of write-ups about trial-to-paid conversion rates, but not much on installs-to-free trial starts. Does anyone have […]

HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile

Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or […]

FTC Takes Aim at Unscrupulous Mobile App Marketers

On Monday, the Federal Trade Commission stood up to marketers deceptively claiming their mobile apps could achieve some far-fetched things. Chief among the claims criticized is that the apps in question could possibly detect symptoms of melanoma, even in its early stages. “In two separate cases, marketers of MelApp and Mole Detective have agreed to […]