How Can Using a Customer Journey Tool Change Your Company
How Can Using a Customer Journey Tool Change Your Company There are two main missions in running every business: creating a great product or service and selling it to the customers. While there’s not a lot of sympathy for companies with marketing running as clockwork that are underdelivering on the product/service side, it’s always sad […]
Accessible Content: 7 Tips for Inclusive Web Pages [Checklist]
Improving your website content’s accessibility can be a huge undertaking. Don’t panic. There are small, less time intensive changes you can make so your content becomes more welcoming for visitors of all abilities. And the best part? You don’t need a web developer to get started. What Is Accessible Content? Accessible content is inclusive content. […]
How to Build Your Nonprofit’s MarTech Stack
This blog is the third in our series on MarTech for nonprofits. If you want a refresher on what MarTech is, check out the first blog here. If you want to know why every nonprofit organization should have a MarTech stack, read the second blog here. MarTech Ssacks, or Marketing Technology stacks, provide […]
Blackbaud Grantmaking: Examining the Past, the Present, and the Future
If you are a grantmaker, you know how important it is to have a reliable and efficient software system that can help you manage your grants, track your impact, and collaborate with your stakeholders. You probably also know that the world of philanthropy is changing rapidly, and your software needs to keep up with the […]
5 Things Colleges Can Do Right Now to Impact Fall 2024 Enrollment
The ongoing FAFSA (Free Application for Federal Student Aid) delays have left students with less time to compare financial aid offers and make a college decision than in a typical year. In response, many colleges have postponed their commitment and financial aid deadlines for the 2024–25 academic year. According to the US Department of Education, about 330,000 […]
7 Clever Ways to Do Keyword Research
7 Clever Ways to Do Keyword Research In the digital marketing landscape, keyword research stands as a cornerstone of both SEO and content marketing strategies. The process involves identifying popular words and phrases people enter into search engines, aiming to figure out what to rank for. It’s not only about attracting visitors to your site […]
Mastering Personalization: Elevating Your Brand with Embroidered Customization
Mastering Personalization: Elevating Your Brand with Embroidered Customization In the dynamic landscape of modern business, connecting with your target audience on a personal level is paramount. One effective strategy to achieve this is through product personalization. By tailoring products to align with the unique tastes and preferences of your customers, you can create meaningful connections […]
The Case of the Disappearing Donors
They’re disappearing. The ones who came before us, born before the TVs were in every home and before man walked on the moon. The Traditionalists, the Silent Generation, and right behind them, the Baby Boomers. We’ve depended on them. They’ve been there for us. But now, with the Silent Generation projected to decline by over […]
Revolutionize Fundraising: Let’s Stop Making it Uncomfortable
If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising, or being expected to. Fundraising should be as easy as asking a friend to hang out. Chances are they’ll say yes, if not when you ask, then somewhere down the […]
Embracing Intrapreneurship: A Nonprofit Game Changer
In the realm of social impact and nonprofit work, the quest for sustainable, innovative solutions to society’s challenges is ceaseless. As someone entrenched in the mission to address food insecurity, I have come to appreciate the indispensable role of intrapreneurship within our sector. This approach, which champions the spirit of entrepreneurship within existing organizations, is […]
