“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lara O’Shea, Executive Strategy Director, VMLY&R. Those who lived in noughties Britain will remember the scenes in Little Britain where David Walliams played customer service advisor Carol Beers; she lived behind her computer screen,Continue reading »

The post Data Says No: In Defense Of The Right Brain appeared first on AdExchanger.