Here’s a blog post I wrote a while ago, hope you find it relevant and useful.
Data Science in Marketing – Case Studies from Airbnb, Lyft, Doordash
Drawing from official engineering blogs of several well known companies, it’s a summary of data science approaches to online marketing. The article gives an overview of marketing automation systems, campaign performance measures, and algorithms for bidding optimization.
It’s somewhat technical (data-sciency) at some places, but I hope general points are not obscured by technical details.
submitted by /u/drazenz