I have a client that does annual brochures for their product offerings. What is the cost/ benefit of including the date in the ad headlines? (i.e. ‘2024 Annual Brochure’ vs. ‘Client Name Annual Brochure’).

I know if we do the date we would need to be reminded to manually update each year, but I am curious if it is worth the extra effort?


submitted by /u/Darkwing_3500
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