I have an Adgroup with 30 keywords in it. I’m making an Ad for a product, and I feel like Google is pushing me to use ALL the keywords for the Ad.
My Ad only has 15 headlines, and it’s impossible to get all the keywords stuffed in there.
I feel like my quality scores are suffering because Google is not happy that I’m not using all the keywords. Would it be a good idea to delete some of the keywords (maybe 10 or 15), and end up with 15 keywords pr. Adgroup in order to use all the keywords in my Ads?