Health campaigners call for hard-hitting messages about risks of drinking and of being overweight

Hard-hitting TV campaigns about the dangers of unhealthy eating and labels on alcohol are needed to curb the huge rise in avoidable cancers, charities and health campaigners have warned.

The World Cancer Research Fund (WCRF) said mass media campaigns, using tough messages mirroring the graphic photographs and wording on cigarette packets, were now needed to tackle the widespread lack of awareness that alcohol and being overweight are both major causes of cancer.

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