The ongoing pandemic that has ravaged the advertising industry for sports has caused uncertainty over the past 18+ months. The importance of measuring, changing media consumption habits and the influence of athletes has only increased for marketers. To effectively engage consumers, marketers have had to remain nimble in an increasingly fragmented—and challenging—environment. 

As we move forward into 2022, marketers must continue to be vigilant about changing areas. SME Sports identified five important factors that marketers should be aware of. These include the resilience of esports and the value of sponsorships. To learn more about how you brand can drive growth, and stay effective throughout the year, download our report Five Factors Shaping The Future of Sports Marketing.

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