This episode is sponsored by Bonterra. Bonterra is a social goods software company focused on powering those who power social impact with best in class fundraising engagement, program management, and CSR solutions. By bringing together intuitive technology and social impact expertise, Bonterra enables unmatched connectivity between organizations and their communities of supporters and constituents, ultimately creating more ways for social good organizations to maximize their impact. To learn more about selecting the right tech for your nonprofit, go to www.jcsocialmarketing.com/bonterra
“What kind of fundraiser do you want to be?”
Donor communications can be challenging when you have an over-packed schedule and very full plate of tasks. But infusing creativity and #donorlove into your interactions with donors will help you raise more money and deepen relationships for the long term.
In this episode, Creative Deviations author and Agents of Good founder John Lepp joins me to discuss creativity, donor appreciation, and how to maintain passion for the work after two decades of fundraising.
- Why so many fundraisers ignore donor communications
- How to tell more creative and engaging stories
- Examples from the book Creative Deviations
- How to keep flexing the creative muscle – where to get inspiration
- What’s next for fundraising in an unstable, noisy world
John Lepp, author of Creative Deviations, is a direct response, marketing and graphic design expert with almost 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/
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