Wondering if anyone knows how I could downweight a conversion action. We are currently tracking both “good” and “bad” leads offline via GCLID. Bad leads are as a secondary conversion just to monitor, but ideally I want to tell google “these are crap”, identify and bid less for them.

We are running target CPA as the conversion process offline is pretty long so its difficult to optimise to revenue (though we are ultiamtely tracking it).

The only solution I can think of would be to move to target ROAS at some point and put £0 as the revenue for the bad conversions. I would worry that the overall keywords might be down weighted though in the bid strategy rather than individual signs. We get both good and bad conversions on the same search queries.

Any thoughts?? Thanks!

submitted by /u/mapitchf
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