Authors can get news media
coverage if they pursue it, outsource it, or enlist a combination of the two.
What exactly will help you get news media coverage? Luck! And these things: 

Authors need to approach the: 

* Right media outlet

* Perfect person at the outlet

* Media at the optimal moment

* Journalist via the best delivery method

* News media with an interesting, targeted

* Media in a way that you are seen as the best
person to say what you say

Timing is everything.  

You have these windows of opportunity to

* Before the book is published

* When your book is launched

* When you can tie into a trend

* To hijack the news cycle

* Follow the Editorial Calendar of a media

* Tie into honorary days, anniversaries, and
seasonal or holiday themes

* An event

* Hard news announcement

* At a trade show/conference if presenting or

* Nominated for an award 

You need to build an accurate and targeted
media list of whom to contact. You can Google different media outlets or find
media contacts on social media platforms, but the quickest way to discover lots
of media personnel is to rent a media database. 

Choose from amongst these: 

* Cision

* MuckRack

* Meltwater

* Agility PR Solutions

* SparkToro 

Your pitch and email subject line needs to
rally around one thing:

* Raise A Question

* Make A Pronouncement

* Issue A Challenge

* Raise A Concern

* Advocate For Something

* Share An Opinion

* Own A Trend

* Piggyback On Hot Topics 

Use one or more delivery methods for your

* Messenger

* Mail

* Overnight Fed Ex

* Fax

* Email

* Call

* In-person

* Social media 

Build support for your message by developing a
brand from third-party validation from:

* Professional consumer reviews

* Other news media coverage

* Book awards

* Testimonials

* Customer reviews

* Public appearances and speaking engagements

* Social media following 

What helps you pitch the media is you knowing: 

* Your stuff — sound like an expert

* How to come off as energized and sounding

* Something about the media outlet being

* What the reporter-host tends to cover

* Characteristics and personal background of
the journalist

Type of media coverage to pursue: 

* News Story

* Feature story

* Interview

* Book Review

* Guest post

* Byline Article

* Op-Ed

* Letter-To-The-Editor 

What will tie all of this together and help
you net some news media coverage is your level of creativity, personality,
initiative, guts, confidence, perseverance, charisma, and drive.

That is how you get more media coverage!


Need PR Help?

Brian Feinblum, the founder of this award-winning
blog, with 3.6 million page views, can be reached at 
[email protected]  He is
available to help authors promote their story, sell their book, and grow their
brand. He has over 30 years of experience in successfully helping thousands of
authors in all genres. Let him be your advocate, teacher, and motivator!


About Brian

Brian Feinblum should be
followed on This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.6 million pageviews. With 4,800+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News
(Westchester) and The Washington
. His first published book was The Florida homeowner, Condo, &
Co-Op Association Handbook
.  It was featured
in The Sun Sentinel and Miami Herald.