I work on a digital marketing agency and I need to create an ad strategy to obtain new customers.

I believe we’ll start with a search campaign paired with a display one to get some data in order to run pmax campaigns in the future.

The problem is how to effectively track the conversion on the landing page since it’s not a straight purchase. Potential customers ask for information and just after they like what we offer the deal is done.

If anyone has some experience and can give some advice it would be of great help!!

submitted by /u/TastyPisa
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