PR is a measurement sport, and you must embrace numbers to prove your success and be competitive.

 

Many people think of public relations as just crisis management and a simplified form of marketing. For decades, people with an interest in marketing went into PR because they didn’t like math and didn’t want to talk about numbers. This is a common misconception about PR and what PR professionals actually do. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand. This can persuade consumers to purchase your product or service and spread your company’s name.