What do you guys think is essential here?

So far I have the

Logo Guidelines

  • Logo Versions
  • Logo Size
  • Clear Areas and Margins
  • Color Pallete
  • Fonts
  • Logo Usage
  • File Formats

Brand Guidelines

  • Brand History
  • Company Vision & Aim
  • Mission Statement
  • Target Audience
  • Brand Phrases/CTA’s
  • Style
    • Corporate Graphics Usage
    • Core Colors and usage (Print/TV/Digital)
    • Imagery
    • Legal
    • T & C/Copyrights/Trademarks

I am looking at adding an XYZ statement somewhere in the middle but I am still not sure how to structure the explanation of “where the brand was”, “Where the brand is’, “Possible directions in the future”

Please do share references of brand decks that the seasoned folks here would have made or worked on. Thanks 🙂

submitted by /u/bootpalishAgain
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