ilume Film Ad - Stay
ilume Film Ad - Stay

For decades, we’ve been feeding our dogs the wrong food in the wrong amounts. Food that’s often unfit for human consumption. Food that the supermarkets wouldn’t touch. And because of this, nearly half of all Australian dogs are overweight or obese and millions of them die way before their time.

ilume is an Australian based dog food/tech startup that allows dog owners to track their dog’s activity data and feed them the right amount of healthy food made by hand in their kitchens. Instead of kibble and carbs, dogs receive the right amount of proteins and vegetables to lead long and active lives.