I am using Max click bid with a CPC cap.
Despite having a good quality score and average landing page experience I am losing Impression share due to poor adrank for many ad groups, some are as high as 60%.

Quality scores of most of the keywords are above 6, even though it is losing impression share.

How to improve impression share. Or Changing the Bid to Max Conversion with target CPA will improve?

TIA

submitted by /u/maityonline84
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