IONOS Social Buy Button: Sell easily on Facebook and Instagram

Buying on social media typically involves a different buying behavior than traditional e-commerce. Consumers on social media typically see a product, watch a testimonial or influencer, and then purchase it. While brands with expensive products can build awareness and nudge the buying cycle on social media, the vast majority of social media and e-commerce conversions happen with smaller, emotional purchases.

Online stores that utilize social media make on average 32% more sales than stores that do not.


Here are some common characteristics associated with social media selling of ecommerce B2C goods:

  • Community and Social Proof: Social selling thrives on community engagement. Reviews, comments, shares, and likes provide social proof, encouraging others to buy.
  • Customer Service and Engagement: Immediate customer service through chat functions and responsive social media teams can significantly enhance customer satisfaction and increase sales.
  • Impulse Buying: Social media platforms are designed to capture users’ attention with visually appealing content, leading to more impulsive purchase decisions, especially for lower-cost items.
  • Influencer Marketing: Social media selling often leverages influencers to build trust and credibility. Influencers can introduce products to a larger audience more authentically and engagingly.
  • Limited-Time Offers and Exclusivity: Flash sales, limited-edition products, and exclusive deals perform well on social media, creating a sense of urgency and exclusivity.
  • Mobile Shopping: Social media shopping is predominantly mobile, catering to users who prefer to use their smartphones on the go.
  • Personalization and Targeting: Social media platforms offer advanced targeting options based on demographics, interests, behaviors, and more, allowing brands to personalize their messaging and reach the right audience.
  • Storytelling and Brand Narrative: Successful social media selling often involves storytelling, where brands share their values, mission, or the stories behind their products, resonating emotionally with the audience.
  • Seamless Checkout Processes: Social media platforms are increasingly integrating native checkout processes, allowing users to purchase without leaving the app, simplifying the buying process, and improving conversion rates.
  • Visual and Interactive Content: Products that do well on social media often have a strong visual appeal. Interactive content like videos, stories, and live broadcasts can significantly enhance engagement and drive sales.

These characteristics highlight the unique aspects of social media selling, where emotional appeal, convenience, and engagement play crucial roles in driving sales.

The Challenges of Launching An E-commerce Platform

I’ve implemented many online stores for clients… and it’s not easy. Launching an ecommerce store involves navigating a series of technical challenges crucial for creating a seamless online shopping experience. Branding and theme design are the initial hurdles, requiring a combination of graphic design, user interface, and user experience skills to ensure the store reflects the brand identity while being easy to navigate.

Integrating payment processing is necessary to provide customers with various payment options. This necessitates working with payment gateways and ensuring compliance with financial regulations. Logistics and delivery integrations are equally important; they involve setting up systems for inventory management, shipping, and tracking to ensure that products are delivered efficiently and on time.

Each of these components must work seamlessly together, requiring a solid understanding of various technologies and platforms and meticulous planning and testing to ensure a successful ecommerce operation.

If that sounds daunting, you may want to launch your S-commerce strategy using a much easier way, IONOS Social Buy Button.

The Simple Alternative: IONOS Social Buy Button

IONOS offers a simple alternative: you can quickly add your products to their e-commerce platform and sell them through a page on Instagram and Facebook.

The IONOS Social Buy Button allows businesses to turn their social media followers into customers by enabling them to sell products directly on social media platforms. Key features include:

  • The ability to sell up to 10 products on Facebook and Instagram with customers checking out on the platform they’re browsing, eliminating the need to redirect to another website.
  • A huge variety of payment options and an integrated shipping wizard.
  • Management from a single dashboard, allowing synchronization across all channels.
  • The service is available for a few dollars per month with an option to cancel anytime.

How to Get Started with the IONOS Social Buy Button

  1. Set Up Your Online Store: Utilize the user-friendly dashboard provided by IONOS to set up your online store. This process is designed to be quick and should only take a few minutes.
  2. Synchronize Your Products: Once your store is ready, synchronize your products across the social media platforms you’re using (e.g., Facebook and Instagram) to start selling immediately.
  3. Manage Your Shops from One Place: Use the single dashboard to set up your Facebook and Instagram shops, allowing you to manage your stores efficiently from one location.
  4. Drive Sales with Product Tags: In your Instagram posts, highlight and tag products to drive direct sales. This feature makes it easier for customers to find and purchase products directly from your posts.
  5. Boost Ad Performance: Improve your ad performance by ensuring potential customers do not have to leave their platform to make a purchase, thus increasing the likelihood of conversion.
  6. Explore Additional Platforms: Consider advertising on TikTok to reach a broader audience and attract potential buyers with entertaining and creative ads.
  7. Manage On-the-Go: Download the free IONOS eCommerce app for Android or iOS to manage your store from your smartphone. This app allows you to make changes, upload products, check inventory, and receive sales notifications wherever you are.

By following these steps, businesses can leverage the Social Buy Button to enhance their social media selling strategy, streamline their sales processes, and convert followers into loyal customers. To find this option, navigate to the IONOS site and select the eCommerce dropdown.

IONOS e commerce social buy button

IONOS eCommerce Options

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Originally Published on Martech Zone: IONOS: Launch Your S-commerce Strategy Easily With A Social Buy Button