I uploaded a bunch of Branded keyword ideas for a prospective client to get volume estimates. Because I don’t work with the client yet, I had to use an existing Google Ads account. I think by doing that, it considers these keywords non-brand, and the volume estimates are much lower and expensive ($7+ CPC) than I’d expect from Brand. I can’t even back into a realistic spend projection by editing the CPC to a more reasonable number (e.g. 90 cents), so I feel stuck.

submitted by /u/DadIMeanBill
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