We are a SaaS company with a B2B enterprise product. Our CMO wants to outsource our SEO strategy to an agency. I disagree, claiming that we can complete the task in-house. His argument, however, is that the agency has “expertise” in SEO for B2B markets. But isn’t SEO methodology all the same? Yes, there are different target audiences and keywords, but how you build SEO is basically the same, right? Or maybe I’m missing something.


submitted by /u/castlehq
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