Jeep has just launched their new campaign ‘Jeep Code’ by Publicis Toronto.

The average Jeep buyer is typically a Boomer or a Gen Xer. To target younger generations who have been buying more vehicles during the pandemic, Publicis Toronto developed an innovative marketing campaign, Jeep Code – transforming every Jeep grille into a barcode, powered by Snapchat.

Jeep Code is a first-of-its-kind technology that allows every Jeep’s seven-slot grille to be scanned using a Snapchat lens to identify the particular model, show its price and inventory nearby, and launch the buying process.

The result? An entertaining and informative introduction to Jeep Code that attracts younger buyers and helps to connect them to the right vehicles in their area.