Exactly, what does it take to sell books?
Have a very good book, sure.
Have even better marketing!
To achieve at promoting yourself and marketing your book successfully, you will need to properly appeal to the needs, desires, psychology, and habits of consumers.
You should not believe that people are buying your book because it is great. They have no idea if it is. They are buying on style with the belief and hope that your work has substance.
People buy based off of impressions. They look at the cover, the title, the packaging, and feel of the book. The back cover copy, an author’s credentials, and reading excerpts of random passages can also factor in. Price or format may be a factor as well. They can be swayed by testimonials, reviews, or news media coverage. Positive referrals or strong recommendations from a trusted person or source can also impact a buying decision. Influencers and social media posts also inspire book buys.
But the actual quality of the book may not factor into a buying decision. Understand that thought. Accept it. Embrace it.
Now go market your book as if it is great but realizing no one really knows if it is.
Please Contact Me For Help
Brian Feinblum, the founder of this award-winning blog, can be reached at [email protected] He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.