I run a super niche website aimed at providing resources to bilingual (English-French) library professionals (http://library-lexique.ca/en/). We want to rebrand (create a new name and logo) and have recruited some friends to help come up with the name. Does anyone know of resources, techniques, or documents that could help us prepare for the meeting?
We were able to find lots of advice and step-by-step guides for creating our vision and mission. I keep hoping there’s something similar for a re-naming/branding exercise.