Publicis Groupe’s Le Pub agency has recruited Marie Kondo for an unlikely pairing with Barilla pasta. A new campaign shows Kondo, the queen of decluttering, packaging up items that no longer “spark joy” for her in order to resell them. Kondo skilfully folds each item to fit precisely into the different sized Barilla boxes, then …

The post Marie Kondo sparks joy for Barilla pasta boxes on Global Recycling Day first appeared on More About Advertising.