One thing you can never doubt about M&C Saatchi is the scale of its ambition and it’s sprung a surprise on agency land by appointing exiting Channel 4 CMO Zaid Al-Qassab (below) as CEO, effectively replacing retired Moray MacLennan. Al-Qassab has also worked as BT and P&G and at C4 oversaw its high profile 4Creative …

The post M&C names exiting C4 CMO Zaid Al-Qassab as new boss first appeared on More About Advertising.