Goal:

Run a broad match ad on keyword – Butt Hole

and identify some more specific target keywords.

Exclude exact keyword – ButtHole

Why? Competitor brand name is ButtHole

We want to track ad performance against both groups and budget separately.

If I add ButtHole as an exact match on my negative keywords list will the campaign still advertise to the variant with the space between the two words -Butt Hole?