Lyle’s Golden Syrup, a longstanding presence in British kitchens for over 150 years, recently rebranded its logo to refresh its appeal to contemporary shoppers. The brand producers have opted to modify its iconic logo, which features an image of a deceased lion encircled by bees. The Meaning Behind the Original Logo The founder of Lyle’s […]

The article Out of the Old, Comes the New: Lyle’s Golden Syrup Rebrands for a Modern Age appeared first on World Branding Forum.