PEUGEOT is launching its full electric commercial vehicle range, with the e-Partner, e-Expert & e-Boxer in January 2022. With this early launch, PEUGEOT becomes one of the first brands to offer a full electric range in the LCV market. To introduce the range PEUGEOT and OPEn have created a lighthearted and refreshing campaign, that reconnects with the SMEs in a relatable and human way.

FOR THE DAY AHEAD celebrates the SMEs and showcases how their vans help them navigate through their work for whatever’s coming ahead – All highlighted and visualised using the relatable logos that many of them have printed on their van.