P&G Studios, with Dentsu’s The Story Lab, created a three-part “The Tent Mender” documentary series on Amazon’s IMDb TV for Tide, which spotlights homelessness in Los Angeles’ Skid Row. The series is part of Tide’s Loads of Hope initiative and shows the brand’s donation, with Whirlpool, of washers and dryers to help homeless people within nonprofit The Midnight Mission.