As the title says, I am new to PPC/Google Ads and am just now starting to run a campaign. None of my competitors in my area advertise for their business so I have a major advantage. Any strategies that you can recommend for someone in my situation.

Also, is there a way to only run ads on Google Maps (apologies if this is a basic questions)? The ads on Google search very rarely convert in sales for my business. I mainly want to target those on Google Maps to get directions or call my business. Thanks!

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