The role of label design for a product is the same as a book cover does for the book. Your product label design should be in such a way that is fascinated, instructive, and makes the consumer say “yes” to your product. You have to pull their attention, create the consumers’ curiosity, and finally purchase the product.

According to studies, you only get 3 to 5 seconds to grab a customer’s attention. While you look into the statistics, almost 30,000 new products are launched in the market each year; but 85%  face falls flat. The reason is that such products are found unnoticed and back shelved. Thus, it is not at all a bad idea to create an effective label design, be it a bottle label design or food label design, to make it more enchanting to the consumers.  

We as label design company would like to discuss the process some mistakes, and the upcoming label design ideas for your inspiration with this blog. Let’s discuss in detail by understanding the exact meaning of label design.

What is Label Design?

In simple terms, we can define product labelling as creating an attractive design with good writing and exhibiting information that helps the product stand out also achieve success in the market.

Creating a standard product label design consists of a considerable amount of responsibility. An excellent label design is a significant key that helps consumers decide among your competitor brands about which one to purchase from the store.

It not only helps in decision making but also contributes to an organisation’s efforts in developing reliable brand identity in the market.

Also Read: Top 10 Packaging Design Trends for 2022

As we discussed the importance of label design, it is essential to avoid the major mistakes typically found and create an attractive design. Let’s discuss some of such mistakes that are to be avoided.

7 Label Design Mistakes You Can’t Afford

Here we’ll discuss the top 7 label design omissions that you need to be aware of while creating a design:

1. Readability:

No matter how good your product and design is, if the consumer doesn’t receive the correct message you are trying to convey, they won’t pick your product. The product details, information, benefits, and story need to be aligned accurately to get it in their first look itself.

Your product details or information must be short and well displayed to avoid wasting time finding the details. The importance of font and size is also critical, which we’ll discuss in the next point. You can also place the product benefits on the front side of the design as highlighted, which will definitely help in attracting the audience.

Therefore, create a design with details that are easy to read and understand that help gets more attention to your customers.

2. Typographic Pairing:

The art of typography might look like an easy task, right? But it’s not. You might think to choose a font aligned according to the size and possibly adapt the colour. But the reality is beyond that. We have many real examples of top brands that fail to pitch in the market just because of the typography.

Sometimes, designers will tempt you in creating a design that looks like a whole font family by implementing varieties of fonts with different weights such as bold or italic. However, it not only gives a standard output but also affects the quality of design badly.

So, while deciding the typography, ensure that it is impactful and reflects the nature of the product.

3. White Space:

White Space has a direct impact on design legibility. Though it might be considered a simple one, it will ruin your entire label design if it doesn’t utilise properly.

As a designer, even before creating a design, you need to have a rough idea of where to use the design and position, which needs to be plain only with the background colour. You need to keep this in mindset while creating the template or concept of the design.

Thus, create a design by executing proper white space so that customers can visualise the information details easily also create a visual distinction.

4. Illustrate/ Creativity:

Illustration or graphic designs are an essential element of a label design. While creating any design, you need to put your effort into executing something creative. Therefore, make a fresh, unique design with high-quality imageries than copying other competitors or using stock images.

The illustration patterns need to develop appropriately according to the nature of the product. Also, the factors like colour, font, structure, etc., needs to be equivalent to the design.

5. Originality:

While creating a label design, ensure that each element you implement gives life to the product. The utilisation of solid images, modulation and creativity, creates a design that makes the customer feel originality.

Do not input any element of design that is irrelevant to the product just because it makes the design better. An essential attribute is a photo shoot; it lifts your design to the next level with the overall inculcation.

Thus, develop a design with the help of experts; with their creativity and experience, you can get a unique design for your product.

6. Label Size:

The design depends majorly on the size or dimensions of your product. So, while creating a design, collect the KLD of the product and analyse it with the gap that has to be given.

It entirely depends upon the client’s requirement to put the label on both sides of the product or just as a combined one. Therefore, you need to collect all the significant data before creating the design.

Even there are stories of many prominent brands that overlook this element and develop an unprofessional design. Thus, while sticking the label on your product, ensure that it is in the proper alignment and pasted straight.

7. Print Quality:

Even after creating a unique design with all elements considered, many companies fail in executing the actual output. Because of the importance you give to design, you have to focus on print quality too.

You have to research a lot to get a good team that effectively does this work. The technologies they are using, raw material, employees, etc., will finally help get the best quality output for your product.

Therefore, consider all these critical elements while you create your product. In short, only a professional design agency can give you all these components and satisfy your requirements.

Label Design Trends for 2022

Now let’s discuss some of the major label design trends actively implemented in the present and the coming future.

1. Interactive Inks:

There are different types of interactive inks available in the current scenario. So we’ll discuss some of the significant types of inks that are used in product labelling:

• Thermochromic Inks:

It is a particular type of ink fabricated to change colour based on temperature. The ink is in a clear form and turns colourful with the rise or drop in temperature, or it can be produced as one colour but transform into another as the temperature changes. These are perfect to be used for showing hidden messages and design elements through the product labelling.

• Chameleon Inks:

It is a specifically invented ink that creates a colour shift when the design is viewed from different angles. It’s one of the latest technology and an excellent method to transform the design elements. While executing this type of inks, ensure you approach the best printers who have the potentiality to make such designs happen. (source)

• Sunlight Inks:

Sunlight inks are the newest inventory and high demand designs in the present scenario. These inks have the potentiality that result in up to 70% on proper substrates. The special effect is invisible till it is placed out in the sunlight, where it desperately changes colour. It is also suitable for hidden messages or design elements as part of a limited edition release.

2. Die Cut:

Every label is a die-cut one; however, not all brands give a custom die. Shelf appearance and endurance are supreme with food labels, and such brands are more concerned with all such elements to create a label shape that exactly fits your design.

As the printing technique varies, the die-cut labels are used in almost any product or for purpose. However, different kinds of label shapes can be achieved using die-cuts to elevate the products.

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3. Local Art Work:

Another essential element is utilising local or cultural artwork designs in label design. Every tradition has many stories to convey and contains its own traditional symbol, unique to its style.

By implementing such local artwork makes your design ideal and helps to stand out in the market. But to create unique artwork, you need to approach a professional label design agency with substantial experience in this industry.

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4. Personalisation Label:

Personalised labels help to create a separate identity for your brand in the market. They help consumers to recognise your product on shelves even when placed with other competitor brands. After all, sometimes buyers don’t recall the brand’s name, but they differentiate products based on their outlook and labels.

5. Coating:

Different coatings are typically used in label design, which helps create your labels’ final outlook and feel.

• Spot Coatings:

Spot coatings are generally implemented to a specific area, attribute or element of a label. Such coating creates an optical and surface contrast that focuses on an aspect or generates a pattern. Generally, these are either gloss or matt; but they make an efficient textured, 3D look when used in opposite combinations. 

  

• Textured Coatings:

Textured coatings have a distinctive tactile and visual quality that gives a hardly raised, textured finish. They also provide an abrasive, rough feel with a matt appearance. However, these are effective when used on particular label elements in merging with contrasting spot gloss coatings.

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6. Bold Colour & Fonts:

Another crucial component that needs to be considered while designing your label is colour and fonts. Labelling becomes attractive and catchy only when proper colours or fonts are used according to the nature of the product.

By executing a bold coloured label, all necessary information stands out, which helps consumers more likely to recall it. Therefore, while designing labelling, you need to be precise with the colours and fonts as they decide the nature of your design.

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7. Shades & Gradient:

The shades and gradient are a moderate blending from one colour to another colour where there are no restrictions of those two shades.

The gradient trend is substantially adaptable and powerful with the design. Moreover, the mix of shades can generate a new creative colour combination that gives a trendy feel and attachment towards label design.

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8. Sustainable Material:

In the current scenario, consumers are much aware and look out to switch themselves to eco-friendly brands.

Therefore, it is high time to think about environmentally friendly materials. While creating designs, keep in mind the structure of methods with colour to execute designs accordingly. 

Sustainable designs also create a healthy atmosphere and comfort of building inhabitants, thus enhancing building performance.

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Most Common Questions for Label Design

Q1. How to find a Label designer?

Ans: There are different platforms on which you’ll get a designer to create a design for your product. However, if you want to get a professional design that makes your product stand out, you need to look for a professional design agency. You can research what type of design you need for your development and approach the qualified team on that basis.

Q2. What makes a good label?

Ans: An attractive label design needs to catch the customer’s attention and be memorable. Your label is something that should convey your brand story and needs to be unique. Your product features, USP, and other benefits need to highlight and must be unique.

Q3. How much does label design cost?

Ans: The cost of a good label design depends on the level of agency and the quality of work you get in return. If you need an average design that doesn’t give a “Wow” factor, you can approach a freelancer or a professional label design agency to create a unique design for your product. The more unique design you want, the more the cost depends on the amount of work.

Conclusion

A product label design helps develop the supreme brand identity of its business. The label design should be coherent and enlightened. By following all these mentioned elements and advanced technologies, we can definitely create an ideal design that gives a striking look to the product.

With all the label design trends specified, we hope that now you get an idea of how to embrace them. However, it seems that 2022 is going to be an amazing year for designers to explore new areas and develop designs that lead to a new set of the era.

We, DesignerPeople, always focus on new inventories and believe creativity is the key to ultimate success. So we strive to come up with unique creativity in each project we handle. If you are stuck developing a label design for your product, you can get in touch with us. We have highly experienced designers who are experts in this industry to help you develop an effective design for your products.             

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