Subway is in the midst of an “Eat Fresh Refresh” brand initiative that includes a complete overhaul of its menu, in-store experience and visual identity that’s supported by everything from “hundreds of pieces” of digital and social creative to in-store, print, gas station and TV ads, said CMO Carrie Walsh. The initiative is the beginning of an ongoing “transformation journey” that “will continue as we continue to make improvements to our guest experience for years to come,” Walsh said.