Hi Reddit,

I run an e-commerce store with over 3,000 products and have experience running Google Ads for a year. Recently, I transitioned from a Performance Max campaign with a single asset group to a standard shopping campaign, also with one asset group.

This is due to us having over 3,000 products.

I’m contemplating the next steps to boost sales and conversions.

Should I focus on creating another standard shopping campaign specifically for my best-selling products, or would a Performance Max campaign targeting these top sellers be more effective? My goal is to maximize ROI while leveraging our extensive product range.

Appreciate any insights or experiences you can share!

submitted by /u/jujutsuuu
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