Shop with Google AI is now available to select users.

The feature enables consumers to generate AI images of products they’re searching – for example “red dress”. Then, they can pick the image they like best, and Google will serve them similar-looking products.

Why we care. This new shopping experience is a chance for brands to reach high-value consumers. To make the most of it, ensure your product images are high-quality and optimized.

First spotted. The rollout of Shop with Google AI was first flagged on X by Digital Marketing Lead Shameem Adhikarath. He posted:

Tried and Tested. Search Engine Land’s Contributing Editor Barry Schwartz tested the new feature for Search Engine Roundtable. He noted: “I cannot see it unless I am logged into my personal Gmail account which is opted into SGE, on the Google Search app on iOS.”

Schwartz commented that Shop with Google AI worked effectively when simple prompts were entered, such as “blue flower dress”:

However, when Schwartz entered more complex product descriptions, such as  “blue robot dress with dinosaurs”, Google’s generative AI feature wasn’t quite so helpful:

Deep dive. Read Google’s November announcement in full for more information.