Usually, I hear people use moodboards, but some people suggest stylescapes as upgraded alternatives when it comes to designing visual identity.

Why is it better than mood boards?

Do you have a touchpoint strategy previously curated or are you just throwing stuff in?

Do you have predefined logo ideas or just going with the inspiration flow?

Do you have a predefined colour palette or just going with the inspiration flow?

How much time do you spend on creating one?

Do you create more than one?

Are revisions a normal part of stylescape process?

Thank you!

submitted by /u/being-latest-version
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