are always discussions about what makes for a successful person. How much is
nature vs. nurture, environment and wealth vs. DNA? For authors, the following
attributes is what everyone needs to be successful:


Mindset: Do you act confidently and with conviction? Are you
opportunistic? Do you hustle, assert, initiate, and push? Are you resilient to
rejection? Persevere, optimism, and acting with a sense of urgency.


Resources: Beyond money and time, do you have other resources
or access to people with resources that can help you in your pursuit of book

Strategy: Nothing succeeds like a good strategy. This means
you need to have vision, be able to anticipate, and then to navigate in a
timely and effective way around all obstacles and assumed challenges. 


Skills: Your ability to communicate, use technology, work
with people, and manage others, are key skills that will be called upon to
market a book well.


Knowledge: What you know about anything will help you, but
especially about the book world and media industry will be most helpful. you
need to know what’s possible, what’s probable, and to prioritize.


Networker: Who you know is more important than what you know.
Always network – online and in-person – and call upon that network for favors.


Time Conscious: Having time to write and market your book is
precious. Manage your commodity well. Time management will save you headaches
and bring you many benefits.


Money Savvy: Money makes the world go round. you need it to
invest in your book’s publication and marketing. Make a budget, spend wisely
but do spend. It takes money to make money.


Experienced: Whatever has happened in your life can give you
perspective and valuable knowledge/skill/friends, so them ore that you have
done, even if it is unrelated to books, can help you as an author.


10.  Ideation/Creativity: Your ability to come up with many good ideas quickly
– and to be creative in your approaches will serve you well as an author.


11.  Planner:
All success comes down to executing a good plan. That comes with actually
having a plan. Be focused and organized.


“The best way to find yourself is to lose
yourself in the service of others.”

–Mahatma Gandhi


Book Marketing Help?

Brian Feinblum, the founder of this
award-winning blog, can be reached at 
[email protected]  He is available
to help authors promote their story, sell their book, and grow their brand. He
has over 30 years of experience in successfully helping thousands of authors in
all genres. Let him be your advocate, teacher, and motivator!



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Authors To Get Attention


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Always Speak Your Mind


About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is
copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent.  This
award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby  and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by as a “best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News

(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel
and Miami Herald. For more information, please consult: