Do you know the best Amazon PPC management software tools?

Amazon PPC ads are a highly effective strategy for Amazon sellers to boost their Amazon advertising campaigns. However, managing Amazon PPC campaigns can be complex and time-consuming, and that’s where Amazon PPC management tools come to the rescue.

This article will explore some of the best Amazon PPC software available to help you streamline your Amazon ad campaigns.

What is an Amazon PPC Tool?

An Amazon PPC (Pay-Per-Click) tool is software designed to help Amazon sellers manage and optimize their advertising campaigns. It simplifies creating, monitoring, and adjusting ads on the platform to increase product visibility and sales.

This software automates keyword research, bid management, and campaign analysis, making Amazon ads campaign management more effective and efficient.

Read more: 8 Amazon PPC Best Practices.

The Advantages of Using Amazon PPC Software Tools

The following are benefits that come with using Amazon PPC software tools for ad campaigns:

1. Time savings.

Amazon PPC software automates time-consuming tasks like keyword research, bid optimization, and campaign management. Hence, it frees up your time, allowing you to focus on other essential aspects of your business.

2. Efficiency and accuracy.

PPC software tools are designed to make data-driven decisions, resulting in more precise bid optimization and keyword targeting. As a result, these tools minimize the risk of overspending or missing opportunities.

3. Keyword optimization.

PPC software tools help you identify the most relevant and high-performing keywords. Consequently, they increase the chances of your ad campaigns reaching potential customers actively searching for your products.

4. Cost control.

With bid management features, you can set budgets and automate adjustments to control your ad spend. These features ensure you stay within budget while maximizing your return on investment (ROI).

5. Improved ad visibility.

PPC software helps your ads appear in prominent positions within Amazon’s search results, increasing the visibility of your products. This improved ad visibility can result in higher click-through rates and sales.

6. Campaign flexibility.

Amazon PPC software tools allow you to run multiple campaigns simultaneously. You can tailor each campaign to different goals: promoting new products, clearing excess inventory, or increasing brand visibility.

7. Continuous optimization.

PPC software and tools continuously monitor and adjust your campaigns. This way, the tool adjusts your ads to changes in the marketplace and customer behavior without your constant attention.

Things to Look for in an Amazon PPC Management Software Tool

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The following are what you should look for in an Amazon PPC tool to ensure you make the right choice for your business:

  1. 1. Ease of use: The best Amazon PPC software tool should be user-friendly. Look for tools with intuitive interfaces that make navigating the software easy for beginners and experienced sellers.
  2. Keyword research capabilities: Top-notch Amazon PPC software tools should offer robust keyword research features. It should help you find high-performing and relevant keywords to target in your advertising campaigns.
  3. Bid optimization: Effective bid management is crucial to control your ad spending and maximize ROI. A good Amazon PPC software tool should automate bid adjustments, making sure your ads are competitive without overspending.
  4. Automation features: Automation is a time-saver. Look for a PPC tool that automates keyword optimization, budget allocation, and negative keyword optimization.
  5. Competitor insights: It is essential to know what your competitors are doing. Your chosen PPC software tool should provide insights into your competitors’ keywords, advertising strategy, and campaign performance.
  6. Advanced analytics: The ability to track and analyze your campaign performance is a must. Look for a PPC software tool that offers detailed analytics, allowing you to make data-driven decisions.
  7. Cost-effective pricing: Consider your ad budget and opt for a PPC software tool with pricing that aligns with your business size and goals. Some tools offer graded pricing plans, so you can choose the plan that suits your needs.
  8. Integration options: Ensure the PPC software tool can integrate with your other e-commerce and advertising platforms. Using such a tool simplifies the process of managing your overall online presence.
  9. Customer support: Good customer support is invaluable. Choose a PPC software tool that provides responsive customer service to help you troubleshoot issues and get the most out of the software.
  10. User reviews and reputation: Before deciding, read user reviews and check the tool’s reputation. Feedback from other sellers can offer valuable insights into its performance and reliability.

The Best Amazon PPC Software and Tools

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Below are top-tier software tools for your PPC campaigns on Amazon:

1. Sellics/Perpetua.

Regarding managing Amazon PPC campaigns, Sellics/Perpetua is popular among e-commerce sellers. This Amazon advertising campaign management tool offers a range of features designed to streamline your advertising efforts on Amazon.

Top features of Sellics Amazon PPC software.

The following are the top features of Sellics:

  • Keyword research.
  • Bid optimization.
  • Campaign performance tracking.
  • Automated campaigns.
  • Negative keyword management.
  • Competitor insights.
  • Detailed analytics.

2. Sellics pricing.

Sellics offers a tiered pricing structure to cater to businesses of various sizes, and they are as follows:

  • Starter plan: The pricing for this level is $250 per month and up to $5,000 in monthly ad spend.
  • Growth plan: The pricing for this level is $550 per month and up to $10,000 in monthly ad spend.
  • Pro plan: This Sellics pricing level is $550 per percentage of ad spend managed in Perpetua and up to $200,000 in monthly ad spend.
  • Enterprise plan: This pricing level can be customized and has over $200,000 monthly ad spend.

3. Helium 10.

Helium 10 is a comprehensive suite of Amazon seller tools, and its ads tool is a standout feature. This Amazon PPC ads management tool allows you to manage your Amazon PPC campaigns with ease.

Top features of Helium 10 Amazon PPC software.

The following are the top features of Helium 10 Amazon PPC software:

  • Keyword research.
  • Bid optimization.
  • Competitor analysis.
  • Automated campaigns.
  • Negative keyword management.
  • Detailed analytics.

Helium 10 pricing.

Helium 10 offers different levels of pricing plans, and they are as follows:

  • Starter plan: It costs $39 monthly.
  • Platinum plan: It costs $99 monthly.
  • Diamond plan: It costs $249 monthly.
  • Elite plan: It costs $399 monthly.

4. Ad Badger.

Ad Badger is a specialized PPC management software tool designed exclusively for Amazon. Its user-friendly interface is particularly beneficial for sellers looking to save time and maximize their advertising budget.

Ad Badger top features.

Below are the top features present in Ad Badger:

  • Keyword research.
  • Bid management.
  • Campaign performance tracking.
  • Automated campaign creation.
  • Negative keyword management.
  • Competitor analysis.
  • Data analytics.

Ad Badger pricing.

This PPC campaigns management software offers three levels of pricing, and they are as follows:

  • Basic plan: It costs $8.25 per month and billed $99 yearly.
  • Pro plan: It costs $33.25 per month and billed $399 annually.
  • Advanced plan: It costs $83.25 per month and billed $999 annually.

5. PPC Entourage.

PPC Entourage is another Amazon PPC management software tool that simplifies ad campaign management. It accommodates businesses of various sizes with flexible pricing options, making it an accessible choice for e-commerce entrepreneurs.

PPC Entourage top features.

The following are the top features you will find in PPC Entourage:

  • Keyword research tools.
  • Bid management automation.
  • Campaign performance tracking.
  • Automated campaign creation.
  • Negative keyword management.
  • Competitor surveillance.
  • Detailed analytics.

PPC Entourage pricing.

This software tool offers a 14-day free trial but would cost you 2.9% of your monthly ad spend across connected accounts after the free trial.

6. Seller labs.

Seller Labs can be a good choice for you if you want to manage your PPC campaigns effectively. This PPC software tool offers automation and manual control options, giving you flexibility in managing your Amazon advertising campaigns.

Seller Labs top features.

  • Keyword research tools.
  • Bid management capabilities.
  • Campaign performance tracking.
  • Automated campaign creation.
  • Negative keyword management.
  • Competitor surveillance.
  • Detailed analytics.

Seller Labs pricing.

Seller Labs offers new users a 30-day free trial, and its pricing plans are as follows:

  • $49 per month: As high as $50,000 in annual sales.
  • $99 per month: From $50,001 to $250,000 annual sales.
  • $149 per month: From $250,001 to $1,000,000 annual sales.
  • $299 per month: $1,000,000+.

7. Jungle Scout.

Jungle Scout is primarily known for its product research tools but also offers a PPC feature. This feature helps sellers optimize their advertising campaigns on Amazon.

Jungle Scout top features.

The following are the top features Jungle Scout offers:

  • Competitor surveillance.
  • Keyword research tools.
  • Campaign performance tracking.
  • Negative keyword management.
  • Bid management capabilities.
  • Automated campaign creation.
  • Detailed analytics.

Jungle Scout pricing.

Below are the pricing plans Jungle Scout offers:

  • Basic plan: $29 per month and is billed $349 annually.
  • Suite plan: $49 per month and is billed $589 annually.
  • Professional plan: $84 per month and is billed $999 annually.

Conclusion

As an Amazon seller, leveraging PPC advertising can significantly boost your product’s visibility and sales on the platform. Although managing Amazon PPC campaigns can be daunting, using PPC management tools can simplify the process. The PPC management tools we mentioned can save you time and improve the efficiency of your campaigns.

Did you know you can hire a team of experts to manage your ads? Contact the best Amazon advertising agency for professional help.

Frequently Asked Questions

What is Amazon PPC software, and why do I need it?

Amazon PPC software is a tool designed to simplify the management and optimization of your advertising campaigns on Amazon. It automates keyword research and bid management tasks, making your campaigns more effective and efficient.

How do I choose the best Amazon PPC tool for my business?

To select the right Amazon PPC tool, consider factors like ease of use, keyword research capabilities, bid management, pricing, and competitor insights. You can choose a tool that aligns with your business goals and budget.

What are the key features to look for in Amazon PPC software?

Look for features like keyword research, bid optimization, automation, detailed analytics, competitor insights, and negative keyword management. These features can help you run successful advertising campaigns on Amazon.

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